A special project for the largest CS:GO event in 2023, created in collaboration with the client Liga Stavok, in which two main goals were achieved. Motivating current clients to increase the number and frequency of bets during the tournament period, as well as growing the core of the esports audience on the resource

For the successful implementation of the tasks, we developed a bright, conversion-focused landing page with a short and clear user journey aimed at achieving KPIs in the lower part of the funnel. Additional engagement of the CS:GO audience was provided by gamification with a popular mechanism of opening chests with random rewards